Builder stories

Real stories from women who joined our programmes with an idea — and left with something built. In their own words.

Builder story

Jennifer

International Customer-Led Growth Strategist

Project link coming soon

“What surprised me most was how accessible these tools make the product development process — particularly for strategic professionals like myself.”

Who she is

Jennifer had spent the last few years advising enterprises on AI strategy. She knew the theory inside out, but something was missing: she had never actually built anything herself. "I decided it was time to get my hands dirty," she says.

Why she joined

She chose Ladies Build With AI specifically because of the format of the Deep Dive course and the founder's journey. "Marta went from ecommerce manager to AI builder herself, even using AI tools to teach herself how to code. She's lived the exact path her clients are taking — and that made all the difference."

What she built

Over three evenings, Jennifer went from an initial idea and a starting PRD to a working prototype with back-end integrations. She built her first full-stack web app using AI tools — something she describes as genuinely surprising in how fast it came together.

Project screenshot coming soon

Builder story

Fernanda

Senior Account Executive

Fernanda on LinkedIn

Project link coming soon

“It was amazing to see how much we can do, with so little previous knowledge, in such a short time.”

Who she is

Fernanda works in sales and had always been curious about what was possible with AI — but assumed it was firmly in the territory of engineers and developers. She joined the course with open curiosity and almost no expectations.

Why she joined

"I wanted to understand what all the noise was about," she says. "Not from a theoretical point of view, but actually getting in and trying things." A colleague had recommended Ladies Build With AI for being practical and welcoming to beginners.

What she built

By the end of the course, Fernanda had built a working tool she could actually use in her day-to-day work. The experience left her inspired to keep building — and she hasn't stopped since.

Project screenshot coming soon

Builder story

Marjolein

Head of Marketing

Marjolein on LinkedIn

Project link coming soon

“AI can be overwhelming — but building your own AI agent makes it much more clear. The result? I want to explore more.”

Who she is

Marjolein leads a marketing team and spends much of her time thinking about content, campaigns, and operations. She had heard a lot about AI but found the landscape confusing — too many tools, too much jargon, not enough clarity on where to start.

Why she joined

She signed up for the workshop hoping to cut through the noise. "I didn't need another overview of what AI can do in theory. I needed to actually sit down and make something with it." The hands-on format was exactly what she was looking for.

What she built

During the workshop, Marjolein built her own AI agent — a tool that could handle a set of recurring admin tasks for her team. Seeing it work in real time shifted her perspective entirely. AI went from abstract and overwhelming to practical and within reach.

Project screenshot coming soon

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